TAG Heuer Heuer is a Swiss luxury watch brand founded in 1860 by Edouard Heuer. The company is particularly known for its sports watches and chronographs, combining precision movements with sophisticated design. While respecting traditional watchmaking techniques, the company also develops models that incorporate innovative technology and materials. Iconic collections such as the Carrera, Monaco, and Aquaracer are loved by many watch enthusiasts, and the brand also has strong ties to global sporting events and racing. TAG Heuer has established a strong presence in the watch industry through its superior quality and passion for watchmaking.